Last Updated: [14.09.2024]
At Avalon Chiropractic, your privacy is of the utmost importance to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, www.avalonchiropractic.co.uk, or use our online services.
1. Information We Collect
We collect various types of information to provide and improve our services, including:
a) Personal Information You Provide
When you use our website, book an appointment, or contact us through forms, we may collect the following personal information:
- Name
- Email address
- Phone number
- Postal address
- Health-related information (if provided voluntarily for appointment scheduling)
- Payment information (for online payments, if applicable)
b) Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behaviour, such as:
- IP address
- Browser type and version
- Pages visited and time spent on the website
- Referral source (how you found our site)
- Cookies and tracking data
2. How We Use Your Information
We use the information we collect for the following purposes:
- To book and manage appointments.
- To respond to enquiries and requests.
- To provide personalised chiropractic care and communicate relevant updates.
- To send you email notifications about our services, promotions, and offers (with your consent).
- To improve the functionality and performance of our website.
- To process payments and issue receipts (for online services).
- To comply with legal requirements and enforce our site’s policies.
3. Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties, except in the following circumstances:
- Service Providers: We may share your information with trusted third-party service providers (e.g., website hosting, email communication tools, payment processors) who assist us in operating our business.
- Legal Obligations: We may disclose your information if required by law or in response to a legal process (e.g., court order).
- With Your Consent: We may share your information with third parties when you provide explicit consent to enable us to provide a better service, however your information is never sold on.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience, analyze performance, and support marketing efforts. Cookies are small text files placed on your device that help remember preferences and provide anonymized usage data.
We follow UK GDPR and Google Consent Mode best practices. This means we do not place non-essential cookies without your explicit consent.
Types of Cookies We Use:
Strictly Necessary Cookies – Required for site functionality (e.g. security, contact forms).
Analytics Cookies – Help us measure site traffic and user behavior (e.g., Google Analytics 4).
Marketing Cookies – Used for advertising and tracking conversions (e.g., Google Ads, Facebook Pixel).
Functional Cookies – Allow playback of embedded media (e.g., YouTube videos).
Third-Party Services That May Use Cookies:
| Service | Purpose | Cookie Category |
|---|---|---|
| Google Analytics 4 | Usage analysis | Analytics |
| Google Tag Manager | Manages tags | Necessary |
| Google Ads / Conversion Tracking | Ad performance | Marketing |
| Facebook Pixel | Tracks social ad impact | Marketing |
| YouTube Embeds | Embedded videos | Functional/Marketing |
| Google reCAPTCHA | Protects forms from spam | Necessary |
Managing Your Preferences:
You’ll be asked to manage your cookie preferences when you first visit the site. You can:
Accept all cookies
Reject non-essential cookies
Customize your settings by category
You can change your preferences at any time by clicking the “Cookie Settings” link in the website footer.
Please note that disabling certain cookies may affect website functionality.
5. Data Security
We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no system is entirely secure, and we cannot guarantee the complete security of your data transmitted through our website.
6. Third-Party Links
Our website may contain links to third-party websites (e.g., educational resources, social media platforms). These sites operate independently and have their own privacy policies. We are not responsible for the content or privacy practices of external websites.
7. Your Rights
As a data subject in the UK, you have certain rights regarding your personal information, including:
- Access: You can request a copy of the personal information we hold about you.
- Correction: You can ask us to update or correct any inaccuracies in your personal data.
- Deletion: You may request that we delete your personal information, subject to legal and contractual obligations.
- Restriction of Processing: You can request that we limit the processing of your data.
- Data Portability: You can request that your data be transferred to another service provider.
- Right to Object: You may object to the processing of your data for direct marketing or other purposes.
- Withdraw Consent: If we are processing your personal data based on your consent, you can withdraw this consent at any time.
You can exercise these rights by contacting us using the details provided in Section 10 below.
8. How Long We Keep Your Data
We only keep personal data for as long as necessary to fulfil the purpose for which it was collected. Information provided when you enquire about an appointment is used solely to contact you and arrange that appointment.
If no appointment is booked, your data will be securely deleted after a limited period. Where an appointment is booked, relevant information will be retained in line with our professional and legal obligations as a healthcare provider.
We regularly review the personal data we hold and securely delete or anonymise information that is no longer required.
9. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal information from a child, we will take steps to delete that information promptly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page, and the “Last Updated” date will be revised accordingly.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at: Avalon Chiropractic, 87 Loopland Dr, Belfast, County Antrim BT6 9DW.
